Category: Practice Marketing

Why Your Online Reputation Matters More Than You Think

Did you know that 72 percent of patients begin their search for a new doctor online? Just like you may read reviews on products you are considering purchasing or restaurants you haven’t been to before, people read reviews about practices when looking for a new doctor. In a world of social media and rating systems,… Read More »

5 Ways to Gain Patient Loyalty & Grow Your Practice

You have a singular daily focus: Improving quality of life for patients. Of course, your practice is also a business that needs to remain profitable. To be profitable, you need a steady stream of patients through the doors. Since many IM and FM practitioners run on cash-based models (vs. insurance reimbursements), patient loyalty and referrals are critical factors in creating… Read More »

Content Marketing: the Key to Integrative Practice Growth

Your online presence matters. According to a 2014 study conducted by the Associated Press-NORC Center for Public Affairs Research, Americans do not think that information about the quality of health care providers is easy to come by, and they lack trust in information sources that produce such indicators1. The study showed that most Americans focus… Read More »

5 Ways to Build Your Practice’s Online Reputation

Written by the Power2Practice Education Team The Internet has completely changed the way that patients select physicians, especially for those seeking specialty or integrative care independent from insurance plans. According to a survey of 50,000 patients, 25% found their doctor online and made a decision to call based on online reviews. We believe that this… Read More »

Effective Practice Marketing (That Won’t Break the Bank)

Marketing your practice doesn’t have to cost a fortune! Here are a few quick tips that you can implement right away… YOU are your message. The best marketing truly starts with you and your staff. One of the easiest marketing strategies is to get staff members engaged in their own health, fitness and wellbeing. Show every… Read More »

6 Ways to Grow Your Practice’s Website Traffic

So, you’re excited. You’ve built the perfect website and you’re ready to start attracting more patients for your integrative medicine practice. A few weeks go by and reality begins to set in – you aren’t exactly getting the tons of attention you thought you would. It’s a situation many physicians find themselves in. It can be… Read More »

3 Ways Content Marketing Accelerates Practice Growth

Would you like a low-cost marketing approach that authentically communicates your values while building relationships and trust? If so, consider content marketing – an effective and timeless method that you can use to demonstrate your thought leadership and skill-set in personalized health care without sounding “salesey.” Content marketing can be defined as: “A strategic marketing approach focused on… Read More »

How to Build a Thriving Medical Referral Network

Would you like to build a network of thriving referral partnerships? Use these tips and suggestions below to formulate a master plan and executable checklist. First of all, focus on the right partnerships and clearly outline what’s “in it” for them—as well as for you! The goal is to build mutually beneficial relationships that last.… Read More »

Create Fantastic Facebook Posts – A How-To for Medical Practices

In today’s high-speed world, patients are inundated with nearly unlimited access to health information —some good, some bad—across a wide variety of media channels. While you may not spend much time on Facebook, your patients probably do! A 2015 report from PewResearch showed that 72% of Internet-using adults in the U.S. spend significant time on the platform.… Read More »

How to Grow Your Practice With IV Nutrient Therapy

Traditionally used in emergency room settings to replenish a dehydrated patient, IV nutrient therapy is quickly becoming a go-to remedy for a wide-ranging list of health complaints including fatigue, nutrient deficiencies and a low-functioning immune system. From celebrities to professional athletes to busy moms on the run, IV therapy has hit mainstream medicine and has… Read More »

5 Steps to Acquire Powerful Patient Reviews

The Internet is an influential global network that provides seemingly limitless information at users’ fingertips. A 2013 PewResearch report found 72% of adult Internet users have looked online for health information. From searching for facts on various conditions and treatments to seeking emotional support for a chronic medical illness, patients no longer rely on information… Read More »

How to Create Your Own Practice Newsletter

Want to generate referrals, keep patients engaged and reactivate patients that have not been in the office in a while? A well-done monthly newsletter is an effective way to keep your patients connected to you and at the top of their minds, helping to boost your practice’s long-term growth through referrals and retention. Specifically, a… Read More »