The Internet has completely changed the way that patients select physicians, especially for those seeking specialty or Integrative care independent from insurance plans. According to a survey of 50,000 patients, 25% found their doctor online and made a decision to call based on online reviews. We believe that this number could be even higher when… Read More »

Does the word “marketing” make you nervous? Do you believe that marketing your practice will simply cost too much? If so, you may want to consider content marketing, a cost- and time-efficient method that you can use to demonstrate your knowledge and passion for Integrative care. Content marketing can be defined as: “A strategic marketing… Read More »

Healthcare providers have a singular daily focus: improving quality of life for patients. However, your practice is also a business that needs a steady stream of patients through the doors. When it comes to ensuring the vitality of your business, patient loyalty plays a significant role.   Building loyalty is not a sprint, but a… Read More »

Before adding new services, practitioners, products and/or treatments, it is a good idea to first optimize the revenue that you already take in. In doing so, you may uncover key areas where costs or overhead can be reduced. Here are a few suggestions from our Practice Development experts to help you get started!   Optimize the revenue… Read More »

The 2015 “State of the Connected Patient” report analyzed how patients connect with their providers in addition to new requests for health care-related technology. The report found that while traditional communication channels such as phone and appointments remain popular among older patients, the younger generation of “millennials” (age 18-34) want to use innovative digital tools to enhance their… Read More »

Effective marketing doesn’t need to cost a fortune! In addition to providing outstanding patient care, your online presence should serve as the foundation of your marketing strategy. Potential clients looking for an individualized, patient-centered approach to healthcare spend a considerable amount of time online learning about wellness and researching local practices before scheduling an appointment.… Read More »

If you are just starting out, get on the right track early by applying these 4 basic steps to get and stay more profitable and boost profitability in your integrative medicine practice! 1) Reduce denials by minimizing simple errors and/or missing documentation.  Staff members must be trained, skilled and precise. Build a checklist for staff members… Read More »

We know that many practices aim to build sustainable referral programs, yet are not quite sure where to start. If building or growing a referral network is on your “to-do” list, the tips and suggestions below will help you formulate a plan and checklist to work from. First of all, focus on the right partnerships… Read More »

According to a 2014 survey of more than 2,000 consumers, online reviews hold just about as much clout as personal recommendations.  It should make sense, shouldn’t it? With the raging success of online review hubs such as Yelp and Software Advice, businesses that maintain a healthy internet relationship with the public stand to gain the… Read More »

The avenues in which healthcare professionals acquire and keep new patients has taken a turn in recent years. With the passing of legislation such as the Affordable Care Act, engagement has become a central focus of patient care. As the information age continues to infiltrate healthcare, providers must work to accommodate the demands of the… Read More »

As of 2014, 1.8 billion people have social media accounts across the world. While many of us were introduced to the concept of social media with the 2003 launch of MySpace, the evolution of the platform has grown from a simple way for people to connect with friends and family, into a well-oiled machine that… Read More »

America is witnessing a growing number of patients turning to alternative forms of health. With this heightened awareness of integrative or complementary health, legislation such as the non-discrimination clause in the Affordable Care Act was a significant step toward getting other care professionals to acknowledge the far reaching benefits of holistic healing.  Mandating that health… Read More »